Ecommerce and retailers today often sell 100.000+ products online and are met with the challenge of finding the right sales prices. If you price too low, you give away margin but if you sell too high, (almost) nobody will buy. While many rely on manual tables or rule based automations Priceloop offers a self-learning artifical intelligence which explores and learns your customers‘ willingness to pay on product level. This results in higher revenue, profit margin and basket sizes as well as a reduction of manual work in pricing.