Pulse is a cloud-based marketing solution designed to help businesses gain competitive insights and analyze industry benchmarks. It helps professionals collect data from multiple sources across different industries and sub-industries, enhancing it with valuable search marketing KPIs such as domain rating, traffic value, ad spend, paid clicks and more. Pulse lets marketers utilize custom research functionality to add competitors and combine SEO and PPC metrics to analyze overall industry performance along with the company's position in it. The solution is available on monthly subscriptions and support is provided via phone and email.