QLIKTAG IoT Connected Smart Products Platform - An IoT platform for everyday consumer products. The QLIKTAG IoT Connected Smart Products Platform is a one of kind platform enabling everyday consumer products as "Smart Products" through an internet identifier and a "digital twin" for each batch, product or serial instance. This enables the product to send or receive information over the internet through it's lifecycle enabling a wide range of smart applications & business processes from traceability, authentication, personalisation, activation, customer engagement, re-order and more. With a combination of an IoT Data Cloud for product attributes, a Digital Interaction Designer & a rich library of secure APIs the QLIKTAG Platform is an enabler for consumer products manufacturers, brands and retailers to power new-age business processes & build intelligent applications.