Qualifio Loyalty is an interaction-based customer loyalty platform designed for B2C brands across various industries, such as retail, e-commerce, media, and others. The platform can be used to create meaningful customer relationships by offering rewards that are tailored to customer preferences. Brands can set custom rules to define how members will earn points, which can then be redeemed for rewards. Qualifio Loyalty is natively connected to Qualifio Engage, a customer engagement and marketing platform.