DesignXM is for market researchers, insights professionals and product development teams who want to excel at delivering breakthrough products and services to their customers. DesignXM allows you to: 1) Keep up to date with your target audience’s preferred experiences by: -Targeting the right audience for accurate insights by building rich profiles and segments through DesignXM’s audience management including XM Directory. -Uncovering market insights for any case, product or industry you choose by easily creating research projects with a powerful platform that supports advanced survey logic, drag & drop UI, omnichannel distribution and more. 2) Increase your speed to actionable insights by: -Taking the guesswork out of your design decisions with powerful analytics and dashboards at your fingertips. -Reducing your time to gain insights by creating predictive models and using advanced statistical analysis to complete complex research projects in half the time. 3) Reduce your costs by: -Allowing you to identify promising product concepts early and optimize your R&D spend with DesignXM’s easy-to-use, expert-built solutions to help achieve more outcomes in-house with less effort. -Providing resources to allow your team to conduct more comprehensive research by offering a breadth of research methodologies across market, product and brand use cases Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.