Rella is a first to market AI driven, trigger research and follow up execution platform. Our product helps sales reps proactively manage and convert their follow up pipeline into revenue for their organization. How it works: Rella aggregates current news, events, financials, social posts etc and then Rella's AI uses this information to generate a follow up message that can be sent directly to the prospect. Solving the outdated model of dismissing follow-up and letting a great deal slip through the cracks without any next steps. Rella users become more productive on research, messaging, self sourcing pipeline, and closing deals!