"Criteo Retail Media places brand-sponsored advertising within retailer e-commerce sites and apps. Retailers can drive incremental revenue by providing tools that make it easy for brands and agencies to manage retail media campaigns, while also maintaining control of the shopper experience. Additionally, retailers and brands using the platform can deliver consent-based, personalized advertising without relying on third-party cookies. Criteo has built technology that allows retailers and brands to better partner with one another to deliver a more relevant shopping experience and increase product sales. They boast a transparent-by-design platform, which enables retailers to scale their retail media businesses and makes it easier for brands to buy across retailers using standardized workflows and metrics."