B2B companies are struggling with driving predictable growth, a combination of pipeline generation and pipeline conversion. While there are revenue intelligence tools for pipeline conversion and sales forecasting, intelligence for pipeline generation has been an afterthought. This impacts all revenue teams - Marketing, SDRs, and Sales that drive the pipeline generation journey. An unpredictable pipeline leads to unpredictable revenue generation. Pipeline Readiness is the missing link in driving predictable & profitable revenue growth, and Pipeline health needs to be on every revenue leader’s, CEO’s, and Board’s agenda.