Santillana
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Santillana is a textbook publishing group in Spain and Latin America.
Strengths
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Content
Wide range of educational content available
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Experience
Over 50 years of experience in the education industry
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Localization
Localized content for different regions and languages
Weaknesses
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Pricing
Relatively high pricing compared to competitors
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Technology
Limited technology integration and features
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Accessibility
Limited accessibility for users with disabilities
Opportunities
- Opportunity to expand digital offerings and reach wider audience
- Opportunity to form partnerships with other education providers
- Opportunity to offer more customized content and services
Threats
- Intense competition from other education providers
- Potential changes in education regulations and policies
- Economic downturns affecting education spending
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https://www.santillana.com/es/
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Santillana Plan
Santillana's pricing strategy offers a range of versions at different price points, with discounts for bulk purchases and digital options.
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