An enterprise marketing solution, SAS Customer Intelligence 360 focuses on intelligent and purpose driven marketing. Using dynamic data collection technology, SAS Customer Intelligence 360 enables brand marketers to gain a holistic view of all components of the individual customer journey. With SAS Customer Intelligence 360, marketers can use the data that belongs to their brand to identify key customer insights and convert this knowledge into more relevant, targeted, and individualized communications on all marketing channels- both digital and direct.