Search Intelligence gives you holistic and granular visibility across Google and Bing for all ad formats, not just paid and organic. Search Intelligence gives you holistic and granular visibility across Google and Bing for all ad formats, not just paid and organic. By staying abreast of changes in keywords searched by users, you will have a current pulse on your Share of Voice. Hyper-target consumers in clients’ core markets through these dimensions: 1. Holistic SERP Analysis Understand how Google is changing what it is displaying above the fold. Understand how your client’s Share of Voice changes every day. Get insight into your client’s SERP depth by understanding the strengths of each SERP Component. 2. Ad Intelligence Understand your client’s brand visibility on ads in near-real-time across geographies and devices. Understand and improve your ad’s performance across PLA, Showcase, and text. 3. Broad SEO Intelligence Increase your organic visibility by understanding presence across organic, People Also Ask (PAA), images, videos, Twitter, and others. Craft a strategy to improve visibility above the fold across seed, mid and long-tail keywords along with keyword volume.