Search Engine Optimization has evolved into WPO (Web Presence Optimization), the new driving factor for successful Seattle SEO and National Digital Marketing from Bellevue, WA to Portland, Honolulu, Boise, New Jersey and more. An effective WPO strategy integrates many new tactics such as, online PR, social media, content marketing and reputation management, designed to improve traction on critical keywords that currently are not indexed well, for your small or medium sized business, on Google, Yahoo, or Bing.