SmartyAds Supply Side Platform is a publisher-focused solution designed to streamline the process of cross-channel media-selling and inventory management. In real-time SmartyAds SSP provides publishers with a holistic overview of their inventory performance, and delivers effective bid optimization through header-bidding technology that maximizes demand and naturally grows the level of yields. SmartyAds SSP merges all publisher’s demand sources (preferred deals, networks, trading desks, and DSPs) in one descriptive, user-friendly dashboard. Right in the dashboard you can pre-define future ad placement type and parameters, configure the floor price, and filter advertisers you want to work with. Among the most distinctive features of SmartyAds technological solution should be mentioned: - Largest pool of connections to global demand partners. - Yield optimization powered by RTB, header-bidding and smart bidding solutions. - Seamless lightweight SDK integration. - Access to the highly advantageous preferred deals. - Variety of best-yielding interactive ad formats, like playable, rewarded, CTV, programmatic audio, and standard IAB format configurations. - Highest fill rates. - Personalized ad delivery that engages your visitors and increases retention. Real-time inventory performance analytics. - Minimum traffic eligibility. Attract highest yields serving targeted advertisements to the users who are most likely to show engagement and loyalty to your web source or app. Plunge into limitless monetization opportunities with SmartyAds SSP.