SmartyAds White Label SSP is a customizable platform that allows publishers to control their inventory monetization and customize the platform to their media-selling needs. It can be tailored to fit specific business objectives and scales up according to monetization goals. Unique features include the ability to establish trading terms, create a partnership network, and scalability to various business blueprints. It is a time-saving solution that does not require building a platform from scratch and operates on a commission-free ecosystem.