Sonobi
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SaaS platform for creating targeted advertising experiences on desired media properties.
Strengths
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Real-time bidding
Allows for efficient and effective ad placement
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Data-driven targeting
Helps advertisers reach their desired audience
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High fill rates
Maximizes revenue potential for publishers
Weaknesses
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Limited inventory
May not have as many ad placements available as competitors
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Complex setup
May require technical expertise to properly integrate
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Limited reporting
May not provide as much data as other platforms
Opportunities
- Can increase revenue potential
- Can increase inventory and reach
- Can provide additional functionality and data
Threats
- May struggle to compete with more established players
- May impact the way Sonobi operates
- May impact the effectiveness of Sonobi's targeting capabilities
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http://sonobi.com
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Sonobi Plan
Sonobi offers a programmatic advertising platform with a CPM pricing model and multiple version features for publishers and advertisers.
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