Squiz Matrix is a cloud-based content management platform that helps users create personalized apps for significant user interactions through multiple devices. It allows non-technical users to edit and manage digital content, analyze web traffic and visitor features, and provides all functions of a complete CMS. It combines content management with search and web analytics, integration tools for CRM and Marketing Automation, and features user-based personalization, multilingual content, multi-site capabilities, analytics and A/B testing, roles and permissions management, integration with top CRM platforms, and full accessibility.