StackAdapt
4.7
864
StackAdapt is a self-serve advertising platform that offers multi-channel solutions for native, display, video, connected TV, audio, in-game, and DOOH ads. It uses machine learning and has three core pillars of programmatic - planning, executing, and analyzing. It is ranked as the number 1 DSP on G2 and has been recognized as a high performer and the highest-ranking DSP in customer satisfaction for six consecutive years. StackAdapt is also an Enterprise Fast 15 winner and one of Ad Age's Best Places to Work in 2023. It is headquartered in Toronto, Canada, with teams and support across North America, EMEA, APAC, and LATAM.
Strengths
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Targeted Advertising
Allows for highly targeted advertising campaigns
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Real-Time Optimization
Optimizes campaigns in real-time for better performance
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Integrations
Integrates with various ad networks and platforms
Weaknesses
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Limited Reach
May not have access to all ad inventory
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Complexity
May require a learning curve to fully utilize all features
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Pricing
May be more expensive than other advertising platforms
Opportunities
- Digital advertising market is expected to continue growing
- Potential for new features to be added to improve performance
- Opportunities for partnerships with other companies in the advertising industry
Threats
- Competing advertising platforms may offer similar or better features
- Potential for new regulations to impact the advertising industry
- Growing use of ad-blockers may impact the effectiveness of advertising campaigns
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http://www.stackadapt.com
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StackAdapt Plan
StackAdapt offers a flexible pricing model based on CPM, with different versions and features available at varying costs.
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