Story by PulsePoint is a content marketing platform designed to help businesses distribute created content across multiple social, native and other channels to optimize key performance indicators (KPIs) and deliver return on investments (ROIs) using artificial intelligence and machine learning technologies. Managers can create advertisements, target specific audiences and capture or evaluate on-page metrics for content. Key features of Story include budget management, reporting, campaign tracking and analytics. Businesses can gain insights into clicks, impressions, in-add video views, social actions and other visitor activities from within a unified platform. Additionally, administrators can monitor scroll depth and velocity and the average time spent per page. Story ...