Trufan is an audience segmentation and social media analytics solution that helps businesses streamline processes related to re-marketing, segmentation, engagement, and more on a centralized platform. It allows team members to create giveaway contests, distribute gift cards, and offer digital prizes. Trufan allows team members to identify relevant influencers, monitor audience trends, track competitors, and gain industry-specific insights. It enables employees to create and run return on investments (ROI) and budget-specific campaigns. It is available on monthly and yearly subscriptions.