swivl is simplifying AI training. In general, data scientists typically spend 80% of their time on non-value added task such as finding, cleaning, and annotating data. Our focus - get data scientists back to doing what they do best, analyzing and developing algorithms to achieve business objectives. Our SaaS platform helps teams outsource these data annotation tasks to a diverse crowd to close the feedback loop in a cost effective way. This involves the action of training, testing, and tuning custom machine learning models that personalize their customers’ experiences via natural language processing, personalized search results, and generalized data categorization. By combining the best of human and machine intelligence, we are empowering the next wave of intelligent experiences.