Tealium Customer Data Hub is a data management platform that enables businesses to collect, analyze, integrate, and manage customer data across mobile applications, devices, kiosks, servers, websites, files and other sources. The solution enables organizations to track information on websites, applications and APIs using configurable tracking tags. Tealium Customer Data Hub includes data standardizations capabilities, which allow enterprises to organize customer data using a uniform segmentation, structure, hierarchy and taxonomy. Additionally, administrators can combine data from different sources, create customer profiles based on attributes, and define goals to analyze customer behaviour.