Customer Relationship Management (CRM) A customer is a human being and a human being has multiple relationships with you. You want to look at any touch point, look at this human being and understand his or her entire relationship with you. These are what Customer Relationship Management (CRM) is all about. Technosoft Customer Relationship Management (CRM) solution is designed to understand customers fully, to maximize the value of customers and to really strengthen the relationship with customer. It allows you to both detect and react to changes in customer plans more quickly and efficiently than your competitors, giving you an important strategic advantage.