**Only for HubSpot Marketing users** Based on their past activity, Thalox can predict how a contact is likely to engage with email marketing campaigns. Thalox gives a score that helps you to qualify your contacts in HubSpot, so you can tailor your marketing campaigns based on their customer journey and bring them down the funnel to convert. This leads to: > 3x higher conversion rate > higher engagement > leverage dormant potential contacts > reengage with inactive contacts & save money // How does it work? >> Easy connection to your HubSpot Marketing instance >> Run a prediction To each contact is assigned a Thalox Engagement Score (TES), which later helps to separate your contact database into three segments. - High Engagement Segment - Dormant Potential Segme...