Segment database assets you already have for nurturing, cross-selling, and reactivation. Design an end-to-end online and offline system to capture leads, track them to close. Plug up black holes in your sales process with right messages at the right time . Build qualified lists, append missing data, find lookalike buyers, retarget hot prospects. Know whatworking and whatnot with real-time reporting. Fill the top of the sales funnel with ads on Facebook, Instagram, and LinkedIn. Produce a short, authentic video series to showcase why people should buy from you. Interview customers and subject matter experts, then write copy that converts.