The Trade Desk is a cloud-based platform for ad buyers to create, manage, optimize, and measure advertising campaigns across ad formats and devices. It offers integrations with hundreds of global data, inventory, and publisher partners, as well as enterprise APIs for custom development. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. The Trade Desk is recognized for its innovation and agility in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. It also offers Edge Academy certification courses to help marketers understand data-driven advertising. The company has more than 2,250 employees in dozens of offices across North America, Europe, and Asia Pacific, and clients include the biggest brands and largest advertising agencies in the world.