Guard Point provides free consumer identity protection by facilitating consumer-verifiable interactions with businesses. With Guard Point consumers are provided the tools to identify and verify the legitimacy of a business in real-time. Guard Point specialises in protecting consumers against Social Engineering attacks. We do this by providing a platform that allows consumers to receive verified business-card like contact details as well as a one-time verification code as an authentication challenge to the business. This allows the consumer to have confidence they are interacting with the correct business and not an attacker. Guard Point works over any private communication channel whether that is over the phone, via email, chat and so on.