https://uplandsoftware.com/roinnovation/ Upland RO Innovation is the backbone of the world’s most successful customer reference programs. As the go-to location for storing, requesting, and suggesting reference contacts and content, RO Innovation helps sales and marketing teams bring order to their reference programs and grow their banks of customer advocates. Over 225,000 users rely on RO Innovation to strengthen relationships and win more deals faster with targeted customer references.