WebCEO is a cloud-based platform that helps companies manage their marketing initiatives. It offers modules for SEO, keyword research, audits, landing page optimization, rank tracking, backlink quality checks, internal link building, social media analytics, content submission, and competition analysis. The site audit modules help users identify new keywords, track keywords from competing sites, and generate SEO audit reports. Backlink tools identify unnatural backlinks, analyze anchor text diversity, and monitor various directories and blogs. An automatic client report mailing tool and email alerts notify users of changes in their website's performance.