Yieldmo
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Yieldmo is a digital advertising and attention analytics company that offers a premium marketplace for advertisers to create, measure, model, and optimize campaigns using attention data to drive superior audience engagement and retargeting.
Strengths
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High viewability rates
Yieldmo's ad formats have high viewability rates, ensuring that ads are seen by users.
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Innovative ad formats
Yieldmo offers unique and innovative ad formats that can capture users' attention and increase engagement.
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Advanced targeting capabilities
Yieldmo's platform offers advanced targeting capabilities, allowing advertisers to reach specific audiences with their ads.
Weaknesses
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Limited reach
Yieldmo's network may have limited reach compared to larger advertising platforms.
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Higher cost
Yieldmo's innovative ad formats may come at a higher cost compared to traditional ad formats.
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Limited reporting capabilities
Yieldmo's reporting capabilities may be limited compared to other advertising platforms.
Opportunities
- Yieldmo has the opportunity to expand its network and reach new markets.
- Yieldmo can form partnerships with publishers to increase its reach and offer more ad inventory.
- Yieldmo can integrate with other advertising platforms to offer more comprehensive advertising solutions.
Threats
- Yieldmo may face competition from larger advertising platforms with more resources and reach.
- Ad-blocking software can limit the effectiveness of Yieldmo's ad formats and reduce ad revenue.
- Changes in privacy regulations can impact Yieldmo's targeting capabilities and limit its ability to offer personalized advertising solutions.
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https://www.yieldmo.com
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Yieldmo Plan
Yieldmo offers a performance-based pricing model for its versioned ad formats, charging only for viewable impressions that meet specific engagement metrics.
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