YouGov Profiles is a SaaS product that provides access to a connected data set of 1 million+ data variables globally from YouGov's 15 million+ registered panel members. It offers demographic, psychographic, attitudinal, and behavioral consumer metrics that are continuously collected and updated weekly. The product is useful for audience identification, understanding, media planning, impactful sponsorship, and audience segmentation. Its USPs include fresh insights, an intuitive interface, customizable filters and variables, the ability to follow up on interesting leads, and the ability to compare brand-new data with historic data spanning over a decade.