YuMe
4.4
2
Yume is a SaaS platform that offers a professionally produced advertising marketplace across desktop, mobile, tablet, and connected TV environments. It provides digital video brand advertising solutions and manages first-party data collected through SDKs to target the most receptive audience. Yume focuses on multi-screen video ads and utilizes science and digital technology to redefine old-fashioned TV brand advertising.
Strengths
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Targeted Advertising
Ability to deliver targeted ads to specific audiences
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Cross-Screen Capabilities
Ability to deliver ads across multiple devices and platforms
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Real-Time Optimization
Ability to optimize ad campaigns in real-time based on performance data
Weaknesses
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Limited Reach
May not have access to certain audiences or markets
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Reliance on Third-Party Data
May be limited by the quality or availability of third-party data sources
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Competition
May face competition from other advertising platforms or solutions
Opportunities
- Opportunity to capitalize on the growth of digital advertising
- Opportunity to expand into new geographic or industry markets
- Opportunity to develop and offer new advertising formats or solutions
Threats
- Growing use of ad-blocking software may limit the effectiveness of advertising
- Increased concern over data privacy may limit the availability or use of user data
- Changes in regulations or laws related to advertising or data privacy may impact the business
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Media
YuMe Plan
YuMe's pricing strategy offers a tiered pricing model based on the number of impressions, with additional features available in higher-priced versions.
SSO Free Forever
Manage Google Drive, Mailchimp, Dropbox Business, Microsoft PowerPoint, QuickBooks Desktop Enterprise, Canva, Zoho One, DocuSign, Salesforce Sales Cloud Suite, Adobe Photoshop with SSO
