Zeotap
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Zeotap is a cloud-based customer data platform that helps businesses manage data privacy and security operations from a unified platform. It allows marketers to access customer data catalogs to optimize audience segmentation and personalization processes based on campaign goals. Employees can set up data journey workflows based on customer engagement and conversion, and ingest data from multiple sources. The platform also allows for consent orchestration to ensure compliance with GDPR.
Strengths
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Data accuracy
Zeotap has a high level of data accuracy due to its unique deterministic approach.
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Data privacy
Zeotap is fully compliant with GDPR and other data privacy regulations.
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Data enrichment
Zeotap enriches data with additional attributes to provide a more complete view of customers.
Weaknesses
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Limited data sources
Zeotap has a limited number of data sources compared to some competitors.
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Limited geographic coverage
Zeotap's geographic coverage is limited to a few countries.
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Limited integrations
Zeotap has limited integrations with other marketing tools.
Opportunities
- The increasing importance of data-driven marketing presents an opportunity for Zeotap to expand its customer base.
- Zeotap can expand its geographic coverage to new markets to increase its customer base.
- Zeotap can form partnerships with other marketing tools to increase its integrations and provide a more comprehensive solution.
Threats
- Zeotap faces competition from larger players in the data-driven marketing space.
- Changes in data privacy regulations could impact Zeotap's ability to collect and use data.
- An economic downturn could lead to decreased demand for data-driven marketing solutions.
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http://zeotap.com
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Zeotap Plan
Zeotap offers a pay-as-you-go pricing model for its data platform, with different versions and features available at varying costs.
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