Zeta Programmatic, Formerly Sizmek

3.6

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Zeta DSP offers a platform that helps businesses improve conversion rates across multiple channels using their large database of consumer data and AI technology. They also provide insights and attribution analysis to help optimize advertising spend.

Website

https://zetaglobal.com/

Developer

Zeta Global

HQ Location

New York, NY

Year Founded

2007

Number of Employees

1,602

Twitter

@ZetaGlobal

Strengths

Advanced targeting capabilities

Ability to target specific audiences based on demographics, behavior, and interests
Comprehensive reporting

Detailed reporting and analytics to measure campaign performance
Integration with multiple ad exchanges

Ability to access inventory from multiple ad exchanges for greater reach

Weaknesses

Complex user interface

Steep learning curve for new users due to complex interface
Limited support for certain ad formats

Not all ad formats are supported, limiting creative options
Higher pricing compared to competitors

Pricing may be higher than other programmatic advertising platforms

Opportunities

Opportunity to expand into new geographic markets
Potential to integrate with emerging technologies such as AI and machine learning
Growing trend towards programmatic advertising presents opportunity for growth

Threats

Growing number of competitors in the programmatic advertising space
Growing use of ad blocking technology may limit reach and effectiveness of campaigns
Potential for changes in regulations related to data privacy and advertising practices

Ask anything of Zeta Programmatic, Formerly Sizmek with Workflos AI Assistant

https://zetaglobal.com/

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