Zillow Premier Agent
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Zillow is a real estate and rental marketplace that provides consumers with data, inspiration, and knowledge about their homes and connects them with local professionals.
Developer
Zillow
HQ Location
Seattle, WA
Year Founded
2006
Number of Employees
7,275
Twitter
Strengths
  • Lead Generation

    Provides a steady stream of leads for real estate agents

  • Targeted Advertising

    Allows agents to target specific zip codes and demographics

  • Integration

    Integrates with popular CRMs like Salesforce and Zoho

Weaknesses
  • Cost

    Can be expensive for individual agents or small teams

  • Competition

    Faces competition from other lead generation platforms like Realtor.com and Redfin

  • Limited Reach

    Only available in certain markets and may not be effective in rural areas

Opportunities
  • Can expand to new markets and increase reach
  • Can add new features like chatbots or virtual tours to stay competitive
  • Can form partnerships with other real estate companies or mortgage lenders
Threats
  • A recession or housing market crash could decrease demand for real estate services
  • New regulations or laws could impact the real estate industry as a whole
  • New technologies like virtual reality or blockchain could disrupt the real estate industry

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Zillow Premier Agent Plan

Zillow Premier Agent offers three pricing tiers ranging from $250 to $500 per month, with increasing lead volume and advertising features.
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