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Ecwid by Lightspeed is a SaaS solution that allows merchants to easily add an online store to any webpage or social media profile. It is used by hundreds of thousands of merchants in 175 countries and offers integrations with various platforms such as Instagram, Facebook, Amazon, and Google Shopping. Ecwid also provides point-of-sale integrations, email marketing integrations, and a dedicated mobile app for managing marketing, merchandising, and sales.
HQ Location
Year Founded
Number of Employees
  • Ease of use

    Simple and intuitive interface

  • Integration

    Seamless integration with popular platforms

  • Mobile-friendly

    Responsive design for mobile devices

  • Limited customization

    Limited options for customizing the design

  • Pricing

    Pricing can be expensive for larger businesses

  • Limited features

    Lacks some advanced features found in other platforms

  • Opportunity to expand into new markets
  • Opportunity to add new integrations with popular platforms
  • Opportunity to add more advanced features to compete with other platforms
  • Competition from other e-commerce platforms
  • Potential security threats to customer data
  • Potential impact of economic downturn on e-commerce sales

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Review Distribution

  • 👍
    High - rated users

    Ecwid offers a simple and intuitive platform for e-commerce, with easy product uploading and access to multiple sales channels. It also integrates well with WordPress.There are no identified negative aspects of Ecwid, and it is seen as a strong competitor to Shopify.

  • 🤔
    Average - rated users

    Ecwid is a great tool for expanding e-commerce businesses, with customizable options and good customer support.Some features, such as bulk pricing upload and a design tool, could be added to improve the platform.


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Ecwid Plan

Ecwid offers a free plan with limited features and paid plans starting at $15/month with increasing features and support.
Free $ Free
Free Forever Plan 5 products Mobile Optimized Add a store to any website Sell simultaneously on multiple sites
VENTURE $ 19 Per Month
FREE PLAN plus 100 products Discount coupons Synch with Social Platforms Enhanced SEO capabilities iPhone Management App Live Chat support
BUSINESS $ 39 Per Month
VENTURE PLAN plus 2500 products White glove setup and onboarding Advertise on major marketplaces Wholesale pricing groups Edit Orders
UNLIMITED $ 99 Per Month
BUSINESS PLAN plus Unlimited products Priority support Built to Your Specs With 12 Custom Development Hours
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