Customer relationship building, loyalty and retention are vital for businesses to succeed. Etiya’s CRM is a highly scalable system with comprehensive tools to manage Campaigns, Leads, Loyalty programs and Customer Information. With AI and ML, it offers actionable customer insights, provides recommendations for services and solutions, cross-sell and up-sell opportunities fitting customers’ needs and usage patterns best. Predictive and prescriptive analytics help improve conversion rates. Dynamic workflows and automation ensure increased sales efficiencies and excellent customer experiences.