Designed for service providers, F5® BIG-IP® Policy Enforcement Manager™ (PEM) delivers the insight required to understand subscriber behavior and effectively manage network traffic with a wide range of policy enforcement capabilities. BIG-IP PEM provides intelligent layer 4–7 traffic steering, network intelligence, and dynamic control of network resources through subscriber and context-aware solutions. It also provides reporting, which allows for the creation of tailored services and packages based on subscribers’ application usage and traffic classification and patterns - to increase ARPU. BIG-IP PEM provides the ability to optimize how video traffic is carried in the network and to increase network resource savings while maintaining subscribers video quality of experience (QoE) and enabling monetization of new services. This is critical as video will account for 76% of all mobile network traffic by 2025. Utilizing machine learning functionality, BIG-IP PEM can detect and classify encrypted and unencrypted ABR traffic flows. When identified, protocol-agnostic bandwidth control can be applied to manage and prioritize different video traffic types (high versus low definition for example), or manage and prioritize traffic to different destinations. PEM is available in hardware, as a VNF or as a CNF.