e-Spirit’s SaaS-based FirstSpirit Digital Experience Platform helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform—which includes a hybrid (headless+) CMS, AI-driven personalization and omnichannel marketing capabilities—for individualized and synchronized content delivery across all channels to differentiate their companies and turn customers into lifelong fans. Why choose the FirstSpirit hybrid CMS? You no longer need to be limited by a monolithic CMS or the lack of scalability of a pure-play headless CMS. FirstSpirit’s hybrid CMS combines the power of an enterprise-class CMS with the agility and flexibility of a headless CMS. Even better, in a headless CMS scenario, FirstSpirit gives you control over what the final experience looks like with view AND edit capabilities, regardless of the channel or device. Our hybrid model delivers the best out of all integration approaches resulting in a truly agile CMS.FirstSpirit’s flexible content architecture enables its use as a traditional CMS (integrated front end and back end), decoupled CMS and/or headless CMS, whichever is needed today or in the future, for our customers. This capability to support any type of situation in parallel, sets us apart from our CMS competitors — combining the power of deep integration (e.g., with Salesforce Commerce Cloud, SAP Commerce Cloud, Spryker), along with the agility of headless deployments. This translates into greater flexibility for your IT-team, and faster time to market for your marketing team so you can deliver inspiring digital experiences that drive action for customer engagement and/or digital commerce. Other Benefits Empowerment. Easy to use tools and an intuitive UI that empower nontechnical users to intuitively create and deliver personalized, content-driven experiences that inspire customers to action wherever they may be—without using HTML. Intelligence. Use our AI-powered personalization, A/B testing, predictive analytics, and optimized automation to deliver data-driven and contextualized omnichannel experiences at scale for greater engagement and revenue. Agility. FirstSpirit has a high degree of interoperability with adjacent technologies, services and data sources combined with proven integrations and a flexible API-driven microservices architecture for faster time to value. Founded in 1999, e-Spirit has offices in 16 locations in the US, Germany, Great Britain, the Netherlands, Switzerland, Austria and Asia Pacific. Customers include international brands and corporations such as Commerzbank, BASF, Bosch, Belk, Carter’s, Galeria Karstadt Kaufhof, GNC, Grohe, Reitmans, Olympus, Santander Bank, Sterling Jewelers, Walbusch and many others.