To instill trust in the diverse IoT infrastructure, ZingBox invented the IoT personality-based approach to secure IoT. Each IoT device exhibits certain limited set of functions, flow and vulnerabilities regardless of where it is deployed, a.k.a IoT personality. This approach discerns each device's behaviors and detects any unusual activities to enforce trust amongst connected devices. Traditional security solutions focus on data protection; ZingBox goes further to provide service protection for business continuity.