Prime Cloud by Loyalty Prime is a cloud-based loyalty management solution helping B2C and B2B businesses grow customer lifetime value, engagement and retention. With Prime Cloud, medium to large businesses across retail, travel, manufacturing or financial services can easily develop, manage, and track customer loyalty programs through a single platform. A set of 30+ APIs enable quick integration of Prime Cloud with various systems. These include Enrollment, Point Status, Status Benefit Check, Basket Point Evaluation, Transaction History, Member Activity and many more.