Relay is a new kind of communication channel for businesses to connect easily and efficiently with their customers over a secure, private channel to get stuff done Relay is solving a massive problem: communication between businesses and customers is broken. Despite the radical shift that's occurred in P2P communications, businesses are still mired in outdated methods like email, phone, and direct mail that doesn't meet customers' expectations for connected, contextual communications. Relay is a new web-based messaging solution built for the enterprise that drives rapid and significant mobile adoption and engagement with customers. A connection on Relay enables a persistent stream of secure, high-impact communications that makes it easy for customers to take action during moments of truth. Relay has not only designed the messaging solution, but a highly effective approach to onboarding that gives businesses an easy and straightforward path to implementing their digital customer experience.