Littledata is the top ecommerce data platform for modern DTC brands, tracking the entire customer lifecycle, unifying touchpoints across tech stacks, and sending data to the most popular data destinations. Connect sales, marketing, and customer data to understand performance and accelerate growth. -Automatic tracking: Set up improved tracking in minutes. Capture 100% of Shopify and BigCommerce orders and track refunds, recurring payments, browsing behavior, and more — directly in Google Analytics, GA4, and Segment. -Marketing attribution: Track every channel, from Facebook ads to Klaviyo campaigns, with combined server-side and client-side tracking. -Subscription tracking: Automatically integrate with Recharge, Smartrr, Ordergroove, Skio, and Bold Subscriptions to track recurring orders and subscription product performance. -Shopify source for Segment: Push Shopify customer data to any Segment destination, including Mixpanel, HubSpot, Salesforce, Klaviyo, Iterable, and your data warehouse. Integrates with: Google Analytics, GA4, Recharge, Klaviyo, Facebook Ads, Facebook Conversions API, and more! Send data to Facebook Conversions API (CAPI) for unbiased Facebook performance reporting: https://www.littledata.io/app/facebook-capi Start sending data in parallel to Google Analytics & GA4: https://www.littledata.io/connections/ga4