Nexite’s platform connects physical merchandise to the cloud, providing the same real-time, in-store sales funnel analytics traditionally used in eCommerce to physical stores. With data aggregated from a product’s location, availability and performance and aligned to customer journey behavior, retailers can maximize merchandise performance, assortment, allocation and displays. Nexite’s patented, first-of-its-kind, battery-free NanoBT (Bluetooth) tag is attached to merchandise delivering exceptional contactless commerce, fulfillment and post purchase experiences like buy-n-go, connected closet and concierge services.