QuarticON sales & marketing personalization cloud is an AI-based recommender engine that optimizes e-commerce offers, by predicting which products are the most probable to become purchased. Based on the cutting edge technology, the system uses self-learning algorithms that collect large quantities of behavioral data about every individual user in the store, and in turn displays them a fully personalized offer. The engine works in real time, allowing for a smooth interaction with customers via different channels and devices - all this from the moment they set foot in the online store. Implementing of QuarticON engine in an e-shop comes with a major advantage: it maximizes the efficiency with minimal effort. Satisfied customers buy more, convert better and are much more likely to come back. Creating them a personalized shopping experience helps reduce bounce rate- and cart abandonment, and significantly contributes to revenue-, AOV- and conversion rate increase.