Rising Star Reviews helps local businesses get more 5-star reviews from happy customers, and gets private feedback from all other customers. Local business owners and managers enter a customer's name and email in the system, then the system takes care of the rest. The system emails customers, asking them to rate the business. Customers who give the business a high rating are sent to the public online review site of the business owner's choice to write a 5-star review. Customers who give the business a mid to low rating are asked for feedback instead of being sent to a public review site. The customer's feedback is then emailed to the business owner, who can make improvements to earn more 5 star reviews from similar customers in the future. Unlike other reputation management software companies, Rising Star Reviews is 100% focused on the one solution local businesses need the most: asking customers quickly and easily for reviews, and pre-screening customers to get reviews only from happy customers and private feedback from the rest. By focusing exclusively on pre-screening reviews, Rising Star Reviews offers the best, most highly optimized product on the market for the lowest price point, affordable even on a small business budget.