Selling on Amazon is a “game” with multiple players all trying to get their share – In Game Theory, this is a Non-Cooperative game. Where you can’t control how your competitors make pricing decisions we study what your competitors do. The AI powered Game Theory Repricer detects competitor behavior and automatically applies the best strategy for the specific situation. This approach to repricing on Amazon is the only way to guarantee you are always optimally priced for profit, under the specific competitive circumstances of each product you sell.