TentuPlay is a revolutionary solution created by Sentience Inc, a South Korean startup founded by a team of skilled data analysts, statisticians, economists, and programmers. Motivated by the absence of services in the video game industry that utilize behavioral economic approaches, we developed TentuPlay to provide unique insights into player behavior and cognition using a combination of game data analytics and behavioral economic theories. With TentuPlay, you can gain a deeper understanding of your players and optimize your game operation for success. In addition, TentuPlay offers fast-cycle game operation, allowing developers to quickly test and analyze segments of their game in order to make continuous improvements. This streamlined process helps to ensure the success of your game in today's competitive market.