trbo is a leading technology provider for dynamic onsite personalization, optimization, and testing. With trbo's AI-based platform, website content and offers can be designed individually and inspiringly - in real-time, tailored to the needs of customers in their customer journey. A self-learning algorithm analyses user behavior based on over 50 visitor characteristics. This data then allows the targeted delivery of a wide variety of content in the design of the online presence, which demonstrably optimizes the shopping experience of website visitors. Well-known retailers and manufacturers such as Ströer, Telefónica, mydays, Triumph, Vertbaudet, and XXXLutz rely on trbo’s SaaS solution. The Munich-based company was founded in 2013. CEO is Felix Schirl.