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Vividly
4.7
16

Not Claimed

Vividly is a trade promotion management software designed for the consumer-packaged-goods industry. It helps brands manage every element of trade spend, from campaign creation to deductions management and promotion measurement. The software is designed for small to midsize CPG companies and is easy to use.
Website
https://www.govividly.com/
Developer
Vividly
Category
Commerce
HQ Location
San Francisco, CA
Year Founded
2015
Number of Employees
77
Strengths
  • Intuitive UI

    Easy to use interface for non-technical users

  • Real-time collaboration

    Multiple users can work on the same project simultaneously

  • Customizable templates

    Users can create and save their own templates for future use

Weaknesses
  • Limited integrations

    Does not integrate with many third-party tools

  • Limited features

    Does not offer as many features as some competitors

  • Limited storage

    Users may need to upgrade to a higher plan for more storage

Opportunities
  • Could add more integrations to appeal to a wider audience
  • Could add more features to compete with other SaaS products
  • Could partner with other companies to offer more value to users
Threats
  • Many other SaaS products offer similar features and may be more established
  • A recession or economic downturn could lead to decreased demand for SaaS products
  • A security breach could damage the reputation of the product and lead to decreased trust from users

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https://www.govividly.com/
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Vividly Plan

Vividly offers a freemium pricing model with a basic free version and a premium version priced at $9.99/month.
Emerging $ Contact Us
Best for small CPG companies looking to improve trade organization. Includes our Deductions Scanning Module Intuitive, modern design that is your one-stop shop for all trade related information. Easy-to-use interfaces and functions that help speed up the arduous process of trade management. Stores pertinent information for a successful audit. Flexible architecture that is customized to your brand for smooth implementation. Full workstream management Multiple interfaces for specialized tasks Calendar view of promotions Advanced product search functions Fully exportable to Microsoft Excel Create multiple promotions at once Auto-mapped customers to distributors Linked contacts/brokers to deals Customizable GL account and product grouping structure Attach backups/calendars/contracts to specific promotions Ledger style comments section for each promotion Duplicate deals easily Stack several types of deals into one promotion Product information (UPCs, alternate names, pricing, product group assignments) Customer mapping (retailer/distributor organization) Customizable notification system (deal declined, comments added, etc.). Option for daily emails Contacts hub for brokers, buyers, account managers, etc. Two-level permissions structure for users (Viewer, Admin)
Growth $ Contact Us
Best for CPG companies looking to improve understanding, tracking, and utilization of deductions actuals for a more accurate trade process. Includes all features of Pine, and our Deductions Scanning Module Multiple interfaces to increase speed and efficiency. Upload revenue and deductions to track, visualize, and better understand state of business. Visualize inflow of revenue and deductions by first receiver, retailer, and promotion to better understand movement of trade expenses. All features of Pine and our Deductions Scanning Module Interface for multi-submissions/approvals Revenue by customer (integrates with any accounting software) Actuals vs expected comparisons by promotion Promotion timing analysis (deductions received vs. deal realized) Interactive actual vs. expected analytics table
Scale $ Contact Us
Best for CPG companies ready to take the next step towards advanced trade analytics insights, SOP processes, and more. Includes all features of Pine+, and our Deductions Scanning Module Multiple permissions structures for implementing a streamlined operating procedure. Interface to easily understand historical trade rates at the first receiver and indirect retailer level. Understand ROI of your promotions, leading to better utilization of trade funds. Accruals section to streamline management of your trade budget. All features of Pine+ and our Deductions Scanning Module Enhanced four-level permissions structure for users (Viewer, Director, Manager, Admin) Customer assignments (silo each director's view to only accounts they manage) Promotion approval guardrails (promo over $X must be approved by VP) POS data integration (SPINS/IRI/Nielsen/retailer specific portals- e.g. WFM, Target, etc.) Bump chart feature (lift and compliance tracking) Revenue, spend, and trade rates by customer details Live accruals interface with proposed reversals ROI Analysis to improve spend efficiency
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