WisePorter is a smart product catalog (PIM) that simplifies the management of product-related information for businesses. It provides a user-friendly interface for business users to manage all aspects of product information from one central place. Users can easily define product parameters, create marketing and SEO texts, upload images and videos, organize products into categories, and establish product relationships or bundles. WisePorter is equipped with a set of powerful business rules to help configure pricing strategy, streamline the automation of various processes such as importing offers and price lists from suppliers, evaluating and selecting the most optimal offers, calculating internal costs, and ensuring proper application of margins to set selling prices for different sales channels and customer groups.